Cookie Notice

Our Sites use cookies and/or other similar technologies such as device-IDs, in-App codes, pixel tags and web beacons to collect and store certain information. These typically involve pieces of information or code that a website transfers to or accesses from your computer hard drive or mobile device to store and sometimes track information about you.

Cookies and similar technologies enable you to be remembered when using that computer or device to interact with websites and online services and can be used to manage a range of features and content as well as store searches and present personalised content.

Our Sites use cookies and similar technologies either alone or in combination with each other to create a unique device ID and to distinguish you from other users of our Sites. This helps us to provide you with a good experience when you browse our Sites and also allows us to improve our Sites.

A number of cookies and similar technologies we use last only for the duration of your web or app session and expire when you close your browser or exit one of our Sites. Others are used to remembering you when you return to one of our Sites and will last for longer.

We use the following types of cookies:

Strictly necessary cookies

These are cookies that are required for the operation of our Sites and under our terms with you. They include, for example, cookies that enable you to log into secure areas of our Sites or (on other sites) use a shopping cart.

Cookie Provider Set on Why we use it Expires
__cf_bm CloudFlare Set by the CloudFlare service for internal purposes 20 min
__cfruid CloudFlare Set by the CloudFlare service to identify trusted web traffic. Session
_gatekeeper_session_token Fresha + language subdomains

Gatekeeper session token 1 year
_gatekeeper_user_id Fresha + language subdomains
User ID in Gatekeeper 1 year
_help_center_session Zendesk Looking at the name, it contains ID of the Zendesk HelpDesk session. Session
_partners_session Fresha Stores session cookie for Fresha Partners Session
_zendesk_authenticated Zendesk A flag indicating whether the user is currently logged in to the Zendesk. 1 day
_zendesk_cookie Zendesk Set by Zendesk for internal purposes 350 days
_zendesk_session Zendesk Identifies user session for Zendesk. Session
_zendesk_shared_session Zendesk Identifies user session for Zendesk. 470 min
fbsr_* Facebook + language subdomains Contains the signed request for the Facebook App user. 60 days
G_AUTHUSER_H Google + language subdomains Session cookie for Google Sign In Session
G_ENABLED_IDPS Google + language subdomains Determines login into website via Google Never
remember_employee_token Fresha Stores "remember me" token for Fresha Partners login 14 days


Functionality cookies

These may be used to recognise you when you return to our Sites. This enables us, subject to your choices and preferences, to personalise our content, greet you by name and remember your preferences (for example, choice of language or region).

Cookie name Provider Set on Why we use it Expires
freshaLocale Fresha + language subdomains

Stores preferred user language in Fresha 100 years


Analytical / performance cookies

These allow us to recognise and count the number of visitors and to see how visitors move around our Sites when they are using them. This helps us improve the way our Sites work, for example, by ensuring that users are easily finding what they are looking for.

Cookie Provider Set on Why we use it Expires
_dc_gtm_UA-* Google + language subdomains

This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. 1 min
_dd_s DataDog + language subdomains
DataDog cookie used to provide web performance analytics. 15 min
_ga Google + language subdomains
This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. 2 years
_gid Google Used by Google Analytics to distinguish users. 1 day
_uetsid Microsoft + language subdomains
This cookie is used by Bing to gather anonymous information on how visitors are using our website. 1 day
_uetvid Microsoft + language subdomains
This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. 390 days
_marketing_utm Fresha + language subdomains 

This cookie is used by Fresha to distinguish users. 7 days


Targeting / advertising cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our Sites and the advertising displayed on them more relevant to your interests. We may also share this information with third parties for this purpose.

Cookie name Provider Set on Why we use it Expires
_fbp Facebook + language subdomains

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 3 months
_gcl_au Google + language subdomains

Used by Google AdSense to experiment with ad performance on websites that use their services. 3 months
fbm_* Facebook + language subdomains To store account details. 1 year


We may also work with advertising networks that gather information about the content on our Site you visit and on information on other websites and services you visit. This may result in you seeing advertisements through our Site or our advertisements when you visit other websites and services of third parties. For more information about how to turn this feature off see below or visit

Disabling cookies

The effect of disabling cookies depends on which cookies you disable but, in general, the website may not operate properly if all cookies are switched off.

If you want to disable cookies on our website, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

Microsoft Internet Explorer

  1. Select the Tools menu > Internet Options
  2. Click on the Privacy tab
  3. Click on Advanced within the Settings section and select the appropriate setting

Google Chrome

  1. Select Settings > Advanced
  2. Under Privacy and Security > Content settings.
  3. Click Cookies and select the relevant options


  1. Select Preferences > Privacy
  2. Click on Remove all Website Data

Mozilla Firefox

  1. Choose the Tools menu > Options
  2. Click on the Privacy icon
  3. Select the Cookie menu and select the relevant options

Opera 6.0 and further

  1. Choose Files menu > Preferences
  2. Select Privacy

We may also separately prompt you regarding our use of cookies on the Site.